SEAT Cars

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SEAT

It’s one of the most exciting automotive marques in the UK today.

With a proven track record and the potential for enormous future growth - when did it all begin for SEAT?

In 1950, as a subsidiary of Fiat and with an important share owned by the Spanish government under the dictatorship of Francisco Franco, the and the SEATbrand was founded.

Initially, SEAT ‘Sociedad Espanola de Automovilles de Turismo’, which in English translates to (Spanish Corporation of Private Cars), manufactured rebadged Fiat models which differed very little from the products of the Italian parent. For example, the SEAT Panda, which was later restyled as Marbella, was based on the Fiat Panda.

The SEAT 600, based on the original Fiat 600 , was the first car for many Spanish families and also became a symbol of the Spanish Miracle (the economic boom between 1959 and 1973).

Later, in 1982 the first car under the new SEAT logo without Fiat involvement, the SEAT Rhonda was launched.

Following the withdrawal of Fiat in 1981, the Volkswagen Group signed a co-operation agreement with SEAT, becoming the major shareholder in 1986, and in 1990 became sole owner of the company.

SEAT’s manufacturing plant, one of the newest in Europe, is based at Martorell, in Catalonia, near Barcelona. More than 450,000 cars are manufactured at the plant each year. Over the years, the SEAT brand has grown from strength to strength.

Throughout 2006, various marketing strategies were implemented in order to raise the brand’s profile. Involvement in the British Touring Car Championships boosted SEAT’s image, particularly amongst young drivers and Motorsport enthusiasts. In July 2006, SEAT was the only VW Group brand to display at the British International Motor Show.

The SEAT Leon FR made its debut appearance, in addition to the official unveiling of the Leon Cupra. Other models available in the SEAT Leon model line-up, includes the SEAT Leon Essence, Reference, Reference Sport and Stylance. All the lines of its low profile body suggest forward motion, giving the SEAT Leon the appearance of a modern coupé, when it is in fact a 5-door hatchback. SEAT’s best-selling model, the Ibiza, continues to be a popular choice amongst motorists.

Since its launch in 1985, more than 3.5 million models have been produced. Recognised as one of the best superminis on the market, since 2003, the multi-award-winning has been widely praised, not only for its sporting good looks and economical running costs, but also for its ability to do all the basic things too.

The latest edition is available in three and five-door hatchback, offers the choice between four petrol and four diesel engines and a five or six-speed manual gearbox, depending on the model. Exterior features include double headlamps, a front bumper with bold air intakes, a rear bumper, badges and rear lighting. Another popular model in the range is the Altea.

Launched in July 2004, the Altea is available in three models including the Reference, Stylance and Sport. In January 2007, SEAT launched the Altea XL, which is the estate version of the Altea MPV. Nearly 20cm longer than the standard car and virtually the same length as the Toledo Saloon, the extra size means the boot capacity is 123 litres bigger than the normal Altea’s and with the split-folding rear seats flat, the rear can hold more than 1600 litres of luggage. Standard equipment on entry-level Reference models include air-conditioning, an MP3 ready CD stereo, roof rails, cruise control, four electric windows, six airbags and traction and stability controls. Other models in the SEAT range include the Toledo, Alhambra and FR Series, but the SEAT site is the best site for any

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